Gmail is one of the most commonly used email clients, but it does not offer email tracking as a feature. Knowing their preferences, you can create an automated campaign with the content that potential customers are expecting and send follow-up emails to bring home the sale. Let's say your prospective customers are not spending a lot of time on emails that contain text-based product information but are more interested in emails that showcase your items through videos and attractive images. Research reveals that relevant emails generate 18 times more revenue than broadcast emails. You can use this insight to improve the relevancy of your content.
Improve Your Email Marketing ContentĮmail trackers also reveal how much time a recipient spends reading a particular email. This helps you stay front of mind, which can help increase sales and referrals. With an email tracker, you wait until you see a notification that informs you a prospective customer has opened and read your message. In the past, marketers had to wait for an arbitrary amount of time before making a follow-up call. Instead of making guesses about the best time to send an email, you can use an email tracker to align messages with your audience’s schedules.įor example, if you find that a specific recipient opens your email in the evening, sending them a message at that time again will increase your chances of attracting their attention. Here are a few amazing benefits of one of these top 10 Gmail tracker solutions 1. British businessman, John Caldwell said, "To get the right message to the right person at the right time you first need to get the right data to the right database at the right time."īy signing up for and installing an email tracker, you'll be able to access information that lets you know when your emails were opened, whether the recipient clicked any link inside the body of the email, and more. An essential tool in any email marketer's arsenal, email trackers help you keep track of how your email campaigns are doing.Īs you can see selecting the right tracker is quite important. You can use this insight to improve your outreach by, for example, removing unresponsive contacts from your list.
While email tracking doesn’t guarantee that your recipients will take action on your message, it does offer you a foolproof way to find out how many of them have opened and read your email. With 269 billion emails sent and received each day, it's more critical than ever to ensure that your messages are reaching your target audience. Looking for email tracking solutions to improve your Gmail game? Look no further!
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Emails are the go to communication software for most salespeople which makes it extremely crucial to do it right.
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