Sharing- Google says that Data Studio is built with the same technology like Google Drive.Data Visualization- Data Studio offers dynamic visualisation and customisation solutions that tell a data-based story through customisation, data control and dynamic controls.Google Data Studio does this with the help of Explorer (provides insights from data quickly, without writing SQL queries), calculated metrics (create new metrics or dimensions based on custom formulas) and Functions (provides mathematical, string, date to transform data into more useful values.).
Data Transformation- After entering the data, it has to be transformed to get more meaningful information.Google says each source like Google Ads, Google Campaign Manager, Google Sheets, and MySQL has a pre-built connector for easy access and usage. Data Connectors- They act as the backbone for the visualisation platform.Google lists down the important features of Google Data Studio: Recently, Google announced that users can now include Google Maps in embedded reports in Google Data Studio. It is a part of the Google Marketing Platform and downloads data from Google’s marketing tools to create reports and charts. Over the years, it has become a popular tool to visualise trends in businesses, keep track of client metrics, compare time-based performance of teams, etc. The tool is free, and the user can log in to it by using their Google credentials.
Tableau public limitations software#
Tableau Software is one of the most popular visual analytics platforms with very strong business intelligence capabilities. Tableau, on the other hand, was founded more than a decade before Google Data Studio in 2003 by Chris Stolte, Pat Hanrahan, and Christian Chabot. Coming from one of the best companies in the world, Google Data Studio, launched in 2016, is a data visualisation platform for creating reports using charts and dashboards.
Business analysts and data scientists rely on numerous tools like PowerBI, Google Data Studio, Tableau, and SAP BI, among others, to decipher information from data and make business decisions.
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